If you’re in the market for a new blog, or if you’ve been looking to boost the quality of your content, then take heed. Some simple changes will have a visible impact on how effectively your posts are being distributed. If you have more than one blog, then make sure you’re choosing the right ones.
Blog design and distribution is an essential part of this process and you want to make sure that each one is using the same strategy and tools. You can’t expect success if you’re not using the correct strategies or tools for your blog post distribution. To help increase the quality of your blog posts and make sure they’re distributed correctly, here are four simple tips that will help improve your post design and distribution:
Choose a distribution channel that’s right for your blog
First things first, choose a channel that’s right for your blog. Look at what other brands are doing and figure out what’s working for them. Analyzing your competitors can often reveal some easy ways to improve your content distribution. For example, if you’re in the B2B space and notice that your competitors are putting out very long blog posts, then you may want to use shorter posts.
This is because B2B audiences prefer shorter blog posts as they’re more likely to read these posts. When selecting a distribution channel, you want to ensure that it’s the right fit for your blog. If you’re not, then you won’t see any results from the work you’ve put in.
Use automated tools
A big mistake that many companies make when distributing blog posts is to manually send them out. Yes, it’s cheap, easy, and quick, but it’s also very time-consuming. By manually distributing your blog posts, you’ll likely end up forgetting to send some out. This could lead to a loss of traffic and revenue. The best option is to use automated tools to handle the distribution.
There are several tools you can use to handle blog distribution. Some of the best include:
- Hoot suite
- Smarter Queue
- Social media management tools
- Sprout Social
No matter which tools you use, you want to make sure that they’re sending your blog posts to the right distribution channels at the right time. This will ensure that your posts get sent out manually, but it’s being done at scale and with little to no human error.
When it comes to improving your blog design and distribution, consistency is key. You want to be consistent with your posting times, the topics you’re covering, and the format of your posts. If you’re doing a daily blog, then you want to ensure that you’re posting every day.
If you’re doing a weekly blog, then you want to make sure you have a consistent time for when you’re publishing your posts. If you’re publishing daily, you want to aim for a consistent topic. Weekly blog posts are great as you can cover a variety of topics each week.
Bepolish your design
If you’re just focusing on improving your blog design, then you’re missing out on a big opportunity to improve your blog’s distribution. But if you just focus on improving your blog post design, then there are several ways that you can improve your blog’s distribution. You want to focus on the title, subheading, and visuals of your blog post. If you want to really make an impact, then you may want to hire a professional to do this for you.
A professional designer can help you create the right visuals that will increase the appeal of your blog posts. This will lead to an increase in shares, likes, and links. They can also help you with the title and subheading of your blog post. If you want to see an increase in your blog posts being shared, then you want to make sure that your title and subheading are appealing. The title should be short and snappy. The subheading should be short and to the point. It should be enticing and encourage readers to click through to your blog post.
A blog is a powerful tool for any online business. And with the right strategy, you can see huge returns from a single blog post. If you want to see an improvement, then you want to focus on the design and distribution of your blog posts. By following the above four tips, you’ll be able to improve your blog design and distribution in no time.